6 Keys to a Successful Marketing Campaign

Marketing and EmbroidMe of Riverside

What most people don’t know about EmbroidMe of Riverside is that we are so much more than embroidery – we are about being your promotional marketing partner. Equipped with state-of–the-art machinery and access to thousands of customizable products, we are a tremendous source to help your business succeed.

Promotional products are one of the greatest tools in marketing your business. With a substantial rate of return on your investment, they are an essential. Not only are these products useable items, but they do the advertising for your to existing customers and potential clients. Your contact information, message and product reminder is within reach, when you can’t be. 

When starting a promotional product campaign, there are 6 essential areas to consider to make sure yours is successful: 

1. Research. Doing extensive research in your target market. According to a recent article, “It’s never about you, and it’s always about them.” What is your potential client looking for and what will make them choose you?

2. Event. Consider the perfect event or venue to begin your campaign. Where can you reach the greatest concentration of your potential client market?

3. Choice. Choose the ideal promotional product for your target market. With thousands of options  at your disposal, what will grab the  attention of customers and help you dominate your market? 

4. Plan of Attack.  According to the article “How to Design a Successful Promotional Marketing Strategy, “How can your target market find or get attracted to your location (booth) during the event? 2) How can you effectively distribute your corporate giveaway? 3)How can you deliver your message (sales pitch) or gather information from your target market (contact details) during the distribution process?”

5. Organization. Create a system to gather, retain and use the contact information gathered through your campaign. Don’t erase all your efforts due to a cluttered and clogged system.

6. Reconnect. What you do with the information gathered will make all the difference. As as result of your campaign you have a long list of potential clients, so contact them, connect with them and start a relationship that helps grow your business. 

When looking to begin a marketing strategy, contact EmbroidMe of Riverside to help you find and personalize the perfect promotional items to reach your target market and make sales. Contact us today or stop by our local resource center to meet with one of our marketing experts. 

Marketing on a Shoestring Budget

Customer service and EmbroidMe of Riverside

With the recession not so far in the rear-view mirror, as a business owner, it’s hard to market your company when funds are limited. Some of the best marketing skills are already at your fingertips and best of all, they are free or very low cost options. 

According to an article in Business Review by Emily Couch, “Marketing With No Budget,” When your marketing budget goes from stable to shoestring, throwing in the towel simply isn’t an option. Luckily, there are ways to keep marketing efforts afloat without sacrificing the promotion of your  goods and services.”

Consider being more connected in the social media arenas. Tweeting or posting to Facebook does not require a degree in Marketing, but simply, a bit of creativity and a few minutes a day. With our world digitally connected, finding potential customers is easier than ever. Snap a photo of your product, your work environment, bring people in. Once they step in, they are linked to your message and have a constant reminder of your product. 

Keeping current customers happy is perhaps your biggest asset, “Just because your marketing budget keeps you from reaching out to new customers, that doesn’t mean you can’t go above and beyond with the customers you already have. By offering exclusive deals and discounts to current customers and [sic] your business is proving how committed it really is. It can result in an increase in overall traffic to your website or storefront,” says Couch. Why fish for new customers when existing, happy ones are at your disposal and need your services? Not only offering them exclusive specials is key, but maintaining the quality of your work. Don’t cut corners and lose clients, maintain your group and stand out in your particular industry. 

Whatever your marketing budget, EmbroidMe of Riverside is available every step of the way to help your target your clients. With state of the art machinery, we can provide thousands of customizable promotional products at affordable prices: pens, mugs, lanyards, flash drives. These inexpensive and useful products can be easily distributed and serve as a constant reminder to existing and prospective clients of your products. Everyone wants to feel appreciated, so why not thank an existing customer with a customized gift? It is a low-cost way to show gratitude while advertising your product. 

Want to create a stronger team in the office? Consider corporate apparel that ensures your company is well-represented in and out of the office. Uniforms also create a sense of equality among staff, allowing them to feel like a vital piece in the company. Whether you are hosting an event and need promotional items such as hats and totes or just want to refresh the look of your company with a new logo or color change, as your promotional marketing partner, EmbroidMe of Riverside is beside you at every stage in your corporate success. Contact us today or stop by our local resource center. 

 

 

photo credit: jm3 via photopin cc

Marketing and EmbroidMe of Riverside

There is no such thing as too much marketing exposure. This is why it is important to diversify your advertising as broadly as you can. EmbroidMe of Riverside helps businesses maximize their advertising and marketing efforts by providing diversified promotional products that create a comprehensive and cohesive marketing strategy.

We carry a wide range of promotional products and can customize just about anything, including small items like pens to larger, more personal items like luggage or tote bags. With such a large variety of promotional items to choose from, businesses have the opportunity to diversify their offerings and create a broad marketing impression. For example, personalized key chains would be a clear choice for an automobile dealership to give out to potential buyers. The same business could also benefit from products like reusable tote bags or promotional hats. Bags are used over and over again, ensuring that your message is seen by a wide variety of potential customers. Hats are walking billboards! They are popular across the board, and show that you care about your company and who wears your hats.

EmbroidMe offers promotional partners a huge variety of products with which to reach their market.

“One of the things that sets EmbroidMe apart is our wide variety of personalized items,” said Christine Marion, MAS, Director of Retail Operations for EmbroidMe. “When it comes to promotional products, EmbroidMe truly has something for every consumer.”

About EmbroidMe

With hundreds of Resource Centers around the world, EmbroidMe of Riverside is the most comprehensive source for promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen printing for apparel.

Read more: http://www.digitaljournal.com/pr/1464892#ixzz2f4dwn8VY

Business and Friendship – EmbroidMe of Riverside

Business and Friendship
EmbroidMe of Riverside

Most people who have been in business for any length of time, may agree that doing business with friends can be complicated and at times, counter-productive. Yet business with friends can take on a whole new understanding, if in business, you are befriending your clients, not the other way around. No one likes to have a friendship turn into a financially-based relationship where only money is exchanged, opposed to the former tradition of dinners, concerts and family events. Yet, people are more likely to return to do business with a company where they sense their friendship is just as important as their financial contributions. 

In a recent article, “Mr. Marketing: Doing Business With Friends,” marketing expert, Rob Weinberg, points out:

So if I’m doing business with a friend I find it’s critical to insist at the outset that the friendship is the priority. If there’s ever a question of the business tainting the friendship, we both agree to walk away from the business relationship. Furthermore, any indication of uncertainty at the outset eliminates the possibility of our working together.

Alternately, I’ve had many clients over the years with whom I’ve become friends. We’ve done our share of concerts, lunches, sailing, and the like.

But because we’ve started from a business perspective it’s a little different. We’re professionals first and friends second.

Obviously, just being friends isn’t enough; I must also deliver the services sought and at a fair price. But the very fact that we’re friendly makes it possible for me to be part of the conversation.

At EmbroidMe of Riverside, we enjoy doing business with customers who have become regular clients and friends. Our goal is not to sell you just promotional products, but to partner with you as fellow small business owners, to help you share your product or message with potential clients. As a business deeply rooted in all aspects of Riverside’s life – schools, businesses, churches, social events, hospitals and non-profits, just to name a few, we take great pride in our city. As a result, we have enjoyed the friendships these clients have provided. As Weinberg succinctly states, “This sincerity in the relationship, rather than the ‘I like you just because you bring me business’ approach, shows through.” 

Contact our local resource center to discuss marketing options for your business or event. As your promotional marketing partner, we are equipped with state-of-the-art machinery to design and embroider your company logo on everything from brand name shirts to totes and hats? Looking for marketing items such as pens, mugs and lanyards? We have access to thousands of products to fit any budget and vision. EmbroidMe of Riverside, doing business with friends. 

photo credit: enriqueburgosgarcia via photopin cc

Two Keys to Developing Your Logo

Find your logo. Let us help.

When beginning a business or refreshing the look of an existing company, choosing the right logo is essential. The logo may be the only thing that potential clients see, so putting your best foot forward is foundational to business success. According to an article by Jamie Herzlich, in Newsday.com, “Choosing a Logo that Fits Your Brand,” the two factors to consider are color and simplicity.

Color

A logo should catch the viewer’s eye and make a statement, in either word or image, sometimes both, “Twenty-nine percent of the world’s top brands use red in their logos, and 28 percent use black or gray scale.” Red is a symbol of power and when you stop to think about it, some of the brands you subconsciously view everyday, use this power color: Target, Coca-Cola, Virgin. 

Simplicity

     “Simple is the new black,” says Phillip Davis, president of Tungsten Branding, a Brevard, N.C.-based naming and branding firm. Davis helped create such memorable logos as the PODS logo, which uses large white lettering in a red box.

Sometimes companies think that if they add more images and graphics to a logo, it will make it more memorable, but that’s not necessarily the case, he says. With the PODS logo, “we simply knocked thick white letters out of red boxes,” says Davis, adding, “I didn’t want to clutter the look.”

When creating a logo, ask yourself, “Is the logo congruent with your brand attributes?” he says. “The idea is to evoke a sense of the qualities of your goods and services.”

When you are ready to develop your logo, contact EmbroidMe of Riverside. Their in-house marketing experts can sit with you to create the perfect look to launch your business. Need promotional items? We have thousands of products that can be customized with your new logo: mugs, totes, hats, shirts, pens, banners – even employee uniforms. As your promotional marketing partner, we are trained to assist you in your business venture and equip you with the products you need to reach potential customers. Contact us today.

photo credit: mag3737 via photopin cc

6 Reasons for Corporate Dress

In a market today when options pass by us in a blur, it’s essential for your business and your employees to stand out. Corporate apparel is an excellent way to add distinction to your business and EmbroidMe of Riverside is the perfect, local company to provide you with quality customized clothing. In a recent article, “Six Reasons to Enforce Corporate Apparel,” at edcmktg.com they lay out six essential reasons to consider this option:

It presents a professional image:  When company employees are nicely dressed, it speaks volumes to your customers about your business’ legitimacy and quality.

Creates a sense of unity: This allows employees to feel like they are part of a team and proud of the company they are representing. It also eliminates the monetary differences between employees who may not be able to afford a nice wardrobe, bringing greater staff equality.

Saves money: It keeps your employees from having to purchase expensive business or office attire. Also, for more labor intensive positions, the workers don’t have to worry about ruining their personal clothes.

Identify employees: This is vital, especially if you have employees who go to customers’ homes. Having them arrive well-dressed and in clothing with an identifiable logo or company name, puts the client at ease and also speaks of quality and professionalism.

Advertises your business: Having employees wear clothing with the business name or logo is like having walking billboards wherever they go. Your company name is out there and well-represented.

Eliminates inappropriate dress: Corporate attire eliminates the issue of  employees distracting other workers and mis-representing your business through improper dress.

When looking for corporate apparel, EmbroidMe of Riverside has hundreds of stylish options to choose from that will appeal to both male and female employees. Consider our Red House mini-check, striped or solid dress shirts that have your name or logo embroidered on the pocket, without sacrificing comfort and style. There are options for varying sleeve lengths and styles to fit your particular office setting. Take a look at our easy care and wrinkle-resistant options with cuts from formal to casual;  choices to best represent the feel of your business.

Our wide selection of Port Authority polos are both colorful and comfortable. All our clothing options are made to resist wear, pilling, fading and shrinking to ensure that your employees are not having to repurchase them often. Our shirts for outwork employees are specifically designed with details for their field: EMT’s, Bike Police and Service professionals.

When considering corporate apparel for your employees, contact EmbroidMe of Riverside today for quality customized clothing. 

Customized Caps and Hats – We’ve Got Them

Looking for a quality hat to personalize with your company name, brand or event message? EmbroidMe of Riverside has every hat you can imagine and the technology to embroider it with any logo.

Choose from our wide selection of name brand baseball hats by Puma, Adidas, Champion, Dri-Duck and many others, all with enough options to create a uniquely  personalized cap for anyone. With styles from truckers, to hunting, strap-backed, to adjustable, that come in every color imaginable. Looking for eco-friendly options? Organic cotton hats from Econscious come in a number of styles to fit your head and your world-view.

If a younger crowd is more your target market, consider a beanie in a number of knits, cuts and colors. These slouchy favorites can be customized and are an excellent marketing tool that serve as a walking billboard. How about cowboys hats? Yep, we’ve even got those, or maybe a panama hat with custom color bands that can carry your brand or message.

Consider one of our many styles for a personalized piece of team apparel as a gift in time for football season. Don’t stop there, but add a matching scarf for the ultimate display of team spirit. Planning a golfing event? We have visors that can be customized to help promote your event and remind the wearer of your product every time they put it on.

If you have a hunter or outdoors member of your family, we have camouflaged pieces to fit every noggin. Personalize one of our Dri Duck 3D Series Caps with your family name or favorite vacation spot.

The options are limitless and the quality guaranteed. Contact EmbroidMe of Riverside and don a cap that represents you, your message, brand or team.

EmbroidMe of Riverside for Varsity Jackets

EmbroidMe-Riverside Lettermen Jackets

Vintage, Modern? We’ve Got It!

If you look around at high school kids today, it’s apparent that the 80’s have made their way back into the wardrobes of the young. Thankfully, the look has been refined a bit, eliminating the hideous bangs that reached new heights and the shoulder pads that weren’t far behind. For other kids, the more vintage look of the 50’s is back with a new hipster vibe that revitalizes the old with more flavor. Whatever look your teen embraces, letterman jackets are a great addition to their wardrobe and a great way to capture their high school memories with style. 

Capture Your Teen’s Style

EmbroidMe of Riverside is the only local authorized dealer of DeLONG letterman jackets and are so customizable, that they will please any teen. We have recently introduced a look for girls with a more fitted cut and tapered sleeves that can be personalized with a hood, embroidered name on the back, leather or wool sleeves and just about any detail or color your student may want.

Today guys care about style just as much as the girls; so let them create the look  that defines them , not only by sport, but personality. Our vintage styles are making a comeback with raglan sleeves, creating that old school traditional look that can also be personalized and made your own.

Varsity Jackets for the Holidays

A varsity jackets is a timeless piece that captures the memories of high school and can be used long after graduation. Varsity jackets make the perfect gift, so come by your local EmbroidMe of Riverside resource center and order in time for the holidays. Give the timeless gift that transcends style. 

EmbroidMe of Riverside, your source for DeLONG letterman jackets

EmbroidMe of Riverside, your local source for DeLONG letterman jackets.

When looking for quality letterman jackets in Riverside, CA. visit EmbroidMe of Riverside, the only local authorized dealer of DeLONG jackets. DeLONG has been the industry standard for signature letterman jackets for over 50 years. Offering an elaborate line school spirit outwear, the choices are unending.

Customize your look with everything from wool, to leather and naugahyde, hoods, collars – virtually anything you can imagine, we can create. Create a look that sets you apart, with everything from old-school vintage styles to modern, cutting-edge looks. We offer a choice of set-in or raglan sleeves, with shoulder inserts or even contrasting wool sleeves for real pop! Personalize your jacket with your school name or your own, in a wide variety of scripts, making it your own.

No longer a jacket just fit for guys, we are announcing our new feminine cuts, styled perfectly for your taste and look. This new look will compliment a lady’s figure, with contours around the waist, avoiding a more masculine,  boxy look. The sleeves have a sleeker cut, giving this new style an overall, more attractive and gender-distinct look.

Start off the school year right and show team pride with a jacket to display your school achievements, in style. Not only a sentimental choice, but a practical one,  DeLONG letterman jackets make excellent gifts that will last a lifetime.

Visit our local resource center to design the perfect look for your student.

Looking for Eco-Friendly Products?

Eco-Friendly promotional items and apparel

Now a days, with the surge of small businesses started by people in their 20’s, the foundation of the company is conscious-based. Meaning this: they are aware of global issues and instead of adding to the growing problems that concern their generation, they are choosing instead to do what they love with a little carbon footprint as possible. Restaurants are using organic and local produce. Ice cream parlors use the unique products produced by fellow small business owners (breweries, farms, coffee shops) and coffeehouses are using Free Trade products that give back and are honorably marketed. So when it comes to marketing their products, they turn to eco-friendly products.

Did you know EmbroidMe of Riverside has a sizable selection of  eco-friendly products? We believe using these products is a  powerful way for your company to declare its commitment to helping protect the environment and conserve valuable resources. Being eco-friendly calls attention to an environmental need, and can offer greater prominence for your brand at the same time. EmbroidMe of Riverside recognizes what a difference green products can make and we offer a comprehensive eco-friendly program with more than 8,000 green promotional and apparel products. 

If you are looking to create an environmentally friendly atmosphere in your company, we can provide you with embroidered apparel, client gifts, incentive awards and employee prizes that are green, including: apparel made from Ingeo corn or bamboo, rulers made from recycled plastic, organic tote bags made from recycled bottles, pens made from corn derivatives and pencils made with recycled paper. 

Having a business that is true to your convictions continues with the use of products that reflect this. Contact us today or visit our resource center and let us help you come up with a logo to don your eco-friendly product.