6 Keys to a Successful Marketing Campaign

Marketing and EmbroidMe of Riverside

Marketing and EmbroidMe of Riverside

What most people don’t know about EmbroidMe of Riverside is that we are so much more than embroidery – we are about being your promotional marketing partner. Equipped with state-of–the-art machinery and access to thousands of customizable products, we are a tremendous source to help your business succeed.

Promotional products are one of the greatest tools in marketing your business. With a substantial rate of return on your investment, they are an essential. Not only are these products useable items, but they do the advertising for your to existing customers and potential clients. Your contact information, message and product reminder is within reach, when you can’t be. 

When starting a promotional product campaign, there are 6 essential areas to consider to make sure yours is successful: 

1. Research. Doing extensive research in your target market. According to a recent article, “It’s never about you, and it’s always about them.” What is your potential client looking for and what will make them choose you?

2. Event. Consider the perfect event or venue to begin your campaign. Where can you reach the greatest concentration of your potential client market?

3. Choice. Choose the ideal promotional product for your target market. With thousands of options  at your disposal, what will grab the  attention of customers and help you dominate your market? 

4. Plan of Attack.  According to the article “How to Design a Successful Promotional Marketing Strategy, “How can your target market find or get attracted to your location (booth) during the event? 2) How can you effectively distribute your corporate giveaway? 3)How can you deliver your message (sales pitch) or gather information from your target market (contact details) during the distribution process?”

5. Organization. Create a system to gather, retain and use the contact information gathered through your campaign. Don’t erase all your efforts due to a cluttered and clogged system.

6. Reconnect. What you do with the information gathered will make all the difference. As as result of your campaign you have a long list of potential clients, so contact them, connect with them and start a relationship that helps grow your business. 

When looking to begin a marketing strategy, contact EmbroidMe of Riverside to help you find and personalize the perfect promotional items to reach your target market and make sales. Contact us today or stop by our local resource center to meet with one of our marketing experts. 

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Taking Branding Personally

Personal Branding and Social Media

Personal Branding and Social Media

Today’s world is not only saturated by social media, but dominated by it. What your do with your brand can speak (and show) volumes. One of the driving forces behind this incredible marketing tool, is the sense of intimacy it creates. When you “follow” someone on Facebook, Instagram, Twitter or Pinterest, it is because you are drawn to them in some way: their personality, product, talent or taste is found appealing. 

As business owners, your brand speaks of you, not only corporately, but personally. Not only do you want people to “follow” you to keep abreast of your life or business changes, but following them in turn, can speak volumes about your product and person. According to a recent article, “Branding Everything : Putting a New Spin on Language, Culture, Politics, this gives you a huge marketing advantage:

Heather Gardner, a 33-year-old Toronto fitness instructor, is one of millions of Canadians who “follow” brands on Twitter and “friend” them on Facebook. Lululemon is one of her favourite brands, not just because of the quality of their clothes, but because she believes they share her commitment to healthy living. So when she became active on Twitter, she started to follow Lululemon – and was thrilled when they followed her back.

“That was really important,” she recalled in an interview, “because I believe in what they do, and I believe in the message that they share and the engagement with the community. So for them to follow me back felt like they were giving me that same recognition that I had given to them. So they thought that I was worthy to be followed back.”

 

This relationship cannot be overlooked in today’s marketing world. People want more than a product, they want the item they buy to stand for something, to mean something. They want the whole package: product and relationship.

At EmbroidMe of Riverside, we not only want your business, but your friendship. Being well-established in Riverside with schools, universities, businesses, churches and other organizations, we are about all of us sharing the community and serving each other. Come by our local resource center and see why we are your promotional marketing partner and take advantage of our huge selection of promotional products to send your message into the world.  

Marketing and EmbroidMe of Riverside

EmbroidMe of Riverside and BrandingThere is no such thing as too much marketing exposure. This is why it is important to diversify your advertising as broadly as you can. EmbroidMe of Riverside helps businesses maximize their advertising and marketing efforts by providing diversified promotional products that create a comprehensive and cohesive marketing strategy.

We carry a wide range of promotional products and can customize just about anything, including small items like pens to larger, more personal items like luggage or tote bags. With such a large variety of promotional items to choose from, businesses have the opportunity to diversify their offerings and create a broad marketing impression. For example, personalized key chains would be a clear choice for an automobile dealership to give out to potential buyers. The same business could also benefit from products like reusable tote bags or promotional hats. Bags are used over and over again, ensuring that your message is seen by a wide variety of potential customers. Hats are walking billboards! They are popular across the board, and show that you care about your company and who wears your hats.

EmbroidMe offers promotional partners a huge variety of products with which to reach their market.

“One of the things that sets EmbroidMe apart is our wide variety of personalized items,” said Christine Marion, MAS, Director of Retail Operations for EmbroidMe. “When it comes to promotional products, EmbroidMe truly has something for every consumer.”

About EmbroidMe

With hundreds of Resource Centers around the world, EmbroidMe of Riverside is the most comprehensive source for promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen printing for apparel.

Read more: http://www.digitaljournal.com/pr/1464892#ixzz2f4dwn8VY

EmbroidMe Creates Diversified Promotional Products

EmbroidMe of Riverside

EmbroidMe of Riverside

There is no such thing as too much marketing exposure. This is why it is important to diversify your advertising as broadly as you can. EmbroidMe of Riverside helps businesses maximize their advertising and marketing efforts by providing diversified promotional products that create a comprehensive and cohesive marketing strategy.

EmbroidMe carries a wide range of promotional products and can customize just about anything, including small items like pens to larger, more personal items like luggage or tote bags. With such a large variety of promotional items to choose from, businesses have the opportunity to diversify their offerings and create a broad marketing impression. For example, personalized key chains would be a clear choice for an automobile dealership to give out to potential buyers. The same business could also benefit from products like reusable tote bags or promotional hats. Bags are used over and over again, ensuring that your message is seen by a wide variety of potential customers. Hats are walking billboards! They are popular across the board, and show that you care about your company and who wears your hats.

EmbroidMe offers promotional partners a huge variety of products with which to reach their market.

“One of the things that sets EmbroidMe apart is our wide variety of personalized items,” said Christine Marion, MAS, Director of Retail Operations for EmbroidMe. “When it comes to promotional products, EmbroidMe truly has something for every consumer.”

About EmbroidMe

With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen printing for apparel.  Visit our on-site specialists who are ready to provide you with first-class service and products of the highest quality. Contact us today.

Copied from http://www.marketwatch.com/story/embroidme-creates-diversified-promotional-products-2013-09-12